POP-UPS AND SMALLER SHOPS

COVID-19 required us to be quick in our shopping trips and pick the less crowded places as much as possible. Department store chains Macy’s and Bloomingdales have begun to put up smaller stores that are away from malls and closer to where its customers are. The decision of both retailers to scale down is due in part to the big changes in consumer habits because of the pandemic.

Other brands such as perfume house D. S. & Durga went the way of the pop-up shop after having to close its physical stores. Fumetruck looks like an ice cream truck but it carries the fragrance brand’s exclusive scents. And while the company had to shut its stores, its mobile popup shop allowed more people access to its products since it can rotate between locations in New York City.