No more fur for fashion magazine Elle

CHIPPING NORTON, UNITED KINGDOM—Elle magazine announced on Thursday it will stop using fur in all its editorial and advertising content worldwide, becoming the first major publication to do so. The monthly lifestyle magazine, which originated in France, comes out in 45 different editions around the world. It has about 33 million readers from Mexico to Japan, with 100 million monthly online visitors. Elle’s international director Valeria Bessolo Llopiz told an annual two-day fashion industry conference starting on Thursday in Britain that fur was no longer acceptable. “It is time for Elle to make a statement ... rejecting animal cruelty,” Bessolo Llopiz said.