SMART HOME CHOICES IN THE NEW NORMAL

The future of real estate is no longer about delivering four walls to homebuyers. House buying in the new normal has drastically changed, too.

Homebuyers are now looking for comfort, convenience and safety—new normal ready communities that offer plenty of open green spaces, better air ventilation, regularly sanitized amenities and an environment conducive for leading a healthy lifestyle.

People are also spending a substantial amount of their time at home, with remote work and online schooling. The emphasis on health became more important and these factors affect all decisions including purchasing a residence.

Well suited for the new normal

Pueblo de Oro’s townships and gated communities in Batangas, Pampanga, Cebu and Cagayan de Oro offer abundant greenery. You can look at views of the mountains or enjoy picnics in landscaped parks and gardens. There are plenty of outdoor space where you can take a stroll while enjoying fresh air. All these are well suited to the new normal ways of living.

Pueblo de Oro’s townships and gated communities also feature health and wellness amenities.

Our subdivisions have multifunction clubhouses and courts, parks and kids’ playgrounds. Because of the wide roads, biking, walking, jogging and other forms of cardio activities are possible. Neighborhoods in Pampanga also include a riverside park and a jogging path. Our 400-ha township in Cagayan de Oro has the Pueblo de Oro Golf & Country Club within reach.

Even prior to the pandemic, we were already seeing the trend towards digitalization and social media. This need was heightened during the pandemic and so PDO pivoted to adjust to the new normal. We had set up our online inventory and payment systems, intensified our social media campaign, resorted to new technology apps for virtual walk throughs and other innovations.

Even in land acquisition, we are using technology such as drones to be able to check the viability of the properties.

Prioritizing safety and wellness

We are excited and optimistic as our residential projects, which are surrounded by nature, are receiving a lot of attention among today’s homebuyers and investors.

Take Pueblo de Oro Townscapes in Malvar, Batangas, which we recently launched. This masterplanned worklive-play community has well curated communities that allow sprawling green spaces and other amenities to improve air quality, accommodate proper social distancing, support an active lifestyle and make residents feel relaxed.

We likewise offer an environment that prioritizes safety and wellness—particularly important in light of COVID-19.

I cannot stress enough that gated, green and sustainable communities are the best choices for families for 2022 and beyond, as these green spaces have now become the norm.