Philippine Daily Inquirer Digital Edition

SUSTAINING TRUST OF STAKEHOLDERS

MARCO ANTONIO President and CEO Century Properties

Century Properties navigated the pandemic with agility and adaptability, an emphasis on resilience, and a drive for innovation. These three strategies helped sustain the trust of our stakeholders.

Ensuring welfare

As an agile company, we acted immediately on ensuring the welfare of our workforce, from our utility, construction, up to our office personnel, through a sustained and comprehensive healthcare program, including COVID-19 testing, provision of PPE supplies, and their full vaccination with our CPG VacciNATION: Covid-Protect our Generation immunization program.

We also allowed our employees to work from home and continued with our rigorous healthcare monitoring when we slowly grew our onsite personnel after the lockdowns.

With our push for resilience and growth initiatives, we generated reasonable profits from our diversification strategies in previous years, as well as carried out sound fiscal management policies, maintained a healthy balance sheet and focused our growth on resilient real estate segments such as affordable housing and leasing.

In terms of innovation, we ramped up our digitization, which allowed us to continue to communicate with customers and other stakeholders, ensuring the continuation of our services through the lockdowns.

Resumption of launches

We will continue to deliver our on-going projects, including the full completion of our Century City developments. Expect a resumption of project launches for the in-city residential segment but in new formats.

For affordable, we will continue to build on the success of our core product with new project launches in identified strong areas. We are on “full steam ahead” in terms of project launches, given the strong demand despite the pandemic.

We are also looking forward to expanding our partnership with Mitsubishi Corp., which shall allow us to explore market segments that remain untapped, with a mix of residential and non-residential projects.

PROPERTY

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2021-12-04T08:00:00.0000000Z

2021-12-04T08:00:00.0000000Z

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Philippine Daily Inquirer