CREATING FUTURE-READY COMMUNITIES

President Empire East Land Holdings Inc.

The health crisis in the past two years has taught us valuable lessons on preparedness and adaptability.

We learned to adapt. Nobody could have fully prepared us for the lockdown, but we are grateful for having some system in place even before the height of the pandemic, which allowed us to adapt and respond easier.

We are grateful for the coordination of our employees who, despite having so many questions and fears, chose to trust the management and cooperated in every decision as we went through this new event together.

They had questions, but they instinctively knew what they needed to do, and they coordinated with the management in making the workfrom-home setup work.

Transmutation strategy

We have accepted that we would be living in the new normal, so we addressed the need to recalibrate our 3 Ps—People, Processes and Projects. Our company’s stakeholders, business processes and project offerings had to be improved to meet today’s changing demands.

By reevaluating and repositioning these key factors, we implemented a comprehensive transmutation strategy to keep our company sustainable and adaptive to the ever-changing times.

The key to a company’s sustainability is its preparedness for any adversity. The best time for preparation is not when the crisis is already there, but during good and stable times. We must be ready to face challenges when they are most unexpected.

Herd immunity to drive growth

We strongly believe in science-based solutions as we combat this health crisis.

That is why we aggressively support our government in its campaign for Filipinos to get vaccinated. We started with our employees and sales force, and we are glad that we’re now close to a 100 percent vaccination rate.

We are likewise intensively encouraging the residents of our developments to be vaccinated through our property management teams.

Achieving herd immunity is what will help businesses to recover steadily and help the economy bounce back.

In the past two years, we continued to listen to our homebuyers as we always do. Their aspiration to own their home and acquire property as an investment will keep the demand for residential developments. But the market is now leaning more toward sustainable communities, and this is one growth area that we will be more focusing on.

Future-ready communities

We anticipate launching new pre-selling towers of our township development in the Pasig-Cainta area—Empire East Highland City—as we continue to experience high demand from both end-users and investors.

Sustainability will remain to be a trend in the real estate industry. Therefore, we shall continue to explore how our current and upcoming projects would evolve into safe, pandemic-proof and future-ready communities.