PAVING THE WAY FOR ALLVALUE INNOVATION

Market research company Euromonitor International, in its 2021 scan of consumer megatrends in the Philippines, reported that Filipinos are now more inclined to spend on what matters most and have developed a preference for the premium.

It also disclosed that consumers, regardless of their income level, are now seeking products, services and experiences which reflect their personal identity.

Vista Malls, through its tenants and especially through the AllValue Group affiliates, is thus gearing its marketing concepts toward this trend of “premiumization.” AllValue has, in fact, been constantly innovating and differentiating their selling concepts over the course of the pandemic to cater to the ever changing and ever evolving needs and wants of consumers.

AllValue’s innovations include AllDay Supermarket’s self-checkout counter, the first of its kind in the country, and AllHome, Coffee Project and other AllValue

brands expanding their reach through various e-commerce platforms such as Lazada, Shopee, GrabMart and Foodpanda, to make it more convenient for customers to get their hands on essentials even during lockdowns.

For its part, Vista Malls differentiates itself by providing mall-goers with an ambiance “that prizes experiential beauty through its flow, design and accessibility to communities.”

The major shopping mall retailer was not spared from the challenges that assailed retailers the past year. The low foot traffic in its branches impacted not only Vista Malls but its tenants and merchants as well. It then brought forward attractions and services to better serve and assist its customers.

During the pandemic, the mall chain launched its personal shopper service called GetAll Services that allowed customers to shop from any of its stores without having to leave the safety of their homes.

As many turned to bikes as their mode of transportation especially during the lockdowns, Vista Malls added parking spaces for bicycles. Bike repair stations were also set up for the convenience of cyclists.

The shop prides itself on being a mall that is pet-friendly and has thus introduced Pet Parks. Its malls have continued to shift towards renewable energy as well through the installation of solar panels, an initiative that will not only reduce its operating costs but more importantly, its carbon footprint.

With the easing of restrictions and with kids now being allowed back inside malls, there has been a steady increase in shoppers.

“We are optimistic (that we’d) have a more joyful Christmas season,” said Camille Villar, managing director for Vista Land Commercial Division. The company is gearing up to open more branches in the coming months, with its newest flagship branch in Mintal, Davao, being something that patrons can look forward to.