SETTING OUR SIGHTS HIGHER

We managed two backto-back external challenges—the eruption of Taal Volcano in January 2020, followed by the still ongoing COVID-19 pandemic that prompted nationwide lockdowns starting March 2020. We were able to navigate through these because of our continued prioritization on embedding robust disaster preparedness and emergency response planning into our business plans and daily operations.

Credit also goes to our employees and stakeholders for their dedication, diligence and hard work in helping to restore the affected areas immediately and minimize disruption in operations, extend community support and adapt our business processes and protocols to ensure a safe environment after the Taal Volcano eruption and amid the pandemic.

We note that Tagaytay Highlands Golf Club was able to reopen for business in February 2020, followed by the Midlands Golf Club and Highlands Country Club facilities in March 2020.

In addition, given Tagaytay Highlands’ prudent financial management, the recovery was at a much faster phase without the need for special assessments from its members.

Strong market interest

Amid quarantine restrictions however, the property market continues to thrive. Tagaytay Highlands is a clear illustration of this, as properties in this resort continue to be desirable tangible assets even during these uncertain times.

In fact, Tagaytay Highlands remains a sought-after exclusive mountain resort destination, as evidenced by continued strong market interest. Also, despite being affected by crises, the values of our membership shares continue to appreciate.

That’s because even after more than 25 years, Tagaytay Highlands remains a carefully masterplanned and exclusive luxury destination, with awe-inspiring views of Taal Lake and Mount Makiling. In spite of what we have achieved to date, we continue to live by our tagline “Set Your Sights Higher.” This keeps us striving to innovate and evolve with sustainability as our primary driver, as we pass on the stewardship of Tagaytay Highlands to the next generation.

Sound investment

According to research on trends and insights citing the pandemic’s impact on global real estate, the property industry offers good risk-adjusted returns compared to other asset classes even despite various downturns.

More potential investors are seeing this in Tagaytay Highlands, as we continue to build themed premium residential communities. A property in Tagaytay Highlands remains a worthy investment given the continued launches of new development projects, and improvements in facilities and amenities.

Despite the pandemic, we now have in the pipeline two horizontal projects in our Midlands estate—one adopting a nature-centric living concept with health and wellness as core values; and another with modern summer residences as its residential theme and central lifestyle. Meanwhile a first-of-its-kind vertical project within the Highlands estate is set to rise boasting of a log cabin feel, which Tagaytay Highlands pioneered.